Kao Corporation has developed a new type of no-rinse shampoo sheet that aims to fulfil different needs, including consumers with active lifestyles, caregivers, and those working in disaster relief.
According to analysts at Mintel, the dry shampoo category has catapulted from 1% of all new shampoo products in 2009, to 5% in 2014, thanks to the likes of advanced powder valve technologies helping to power the segment.
